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Download 101 Win Themes for All Occasions Each theme below is followed by an example. However, details and substantiation are what separate an empty claim from a persuasive statement.
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Every There is some debate about how many win themes to include in your proposal. Some say 3-4 win themes. Others say put one on every page or every section. Regardless, many proposal professionals see win themes as how you apply your strategy to a proposal. But let’s look at this in practice. Proposal Win Theme Example. Let’s build a win theme.
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Themes Win themes must present a compelling feature to the client and quantifiable or qualitative benefits. Consider creating an overall win theme for the executive summary and subordinate win themes for sections of the proposal. Focus the win themes on solving the client's business objectives. Here are two simple examples: 1. Our server virtualization …
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Articulate Proposal theme statements are how you articulate why the customer should select you.They may be incorporated into headings, tag lines, text boxes, or just be the main point of a paragraph. You need to be able to articulate your win themes so that you can build the proposal around them, substantiating the reasons why the customer should select you.
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Defined Win Themes or Value? “Win themes” are the holy grail of proposal teams. BD, capture, and everyone else devotes a lot of time to writing “win themes.”. These are generally defined as features, benefits and proof. But themes cannot help you win.Only value and proof will help you win. ‘Theme’ is defined as: A topic of discussion; a
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Themes The following win themes were posted on the war room wall of one of my customers pursuing a $2 billion contract (code name: DreamThemes), and serve as a vivid example of what win themes are NOT. Proposal Win Themes? • Best value • No risk • We understand you better than anyone else • CMMI Level 3 best practices • Relevant past
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Theme The best win themes for proposals are pithy statements, about one to three sentences long. They include all three critical elements of the win theme – features, benefits, and proof. The more numbers and specific names packed into the theme, the more convincing and authoritative it will be. This win theme type is the hardest to put together well.
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Themes THEME STATEMENTS Win themes or major themes apply to the entire proposal. They usually tie a single, unique discriminator to a critical customer need: Development risk and cost are eliminated by selecting the only trans-port aircraft in this class that is in current production. Theme statements are not sales slogans, like the catchy
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Experience The Three Things Every Proposal Win Theme Needs Your win themes show that you understand project challenges (client pressure points) and have the experience to deal with those challenges. Your experience is a “feature” of your company, like your portfolio, thought leadership, or a system or software you use during a project.
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Themes The term 'win theme' is commonly used throughout the proposal industry and only makes the subject of themes more confusing. Win themes are higher level (meta theme) features and benefits that transcend the entire proposal. Effective proposals usually have no more than one or two win themes that are focused on what customers care about the most
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Windows Explore native Windows 11 themes first Via: Reddit/u/archimedeancrystal. Windows 11 itself represents a significant change in design, exchanging the Windows 10 look for more rounded edges, less
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Strategies Win strategies are what you do in order to win, and themes are what you say in order to win. Win strategies often imply what your themes will be about, and may include delivering certain messages. But sometimes they are action items that have nothing to do with the document.
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Themes Win themes must present a compelling feature to the client and quantifiable or qualitative benefits. Consider creating an overall win theme for the executive summary and subordinate win themes for sections of the proposal. Focus the win themes on solving the client’s business objectives. Here are two simple examples: 1.
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Windows Windows 10 Skins and Themes change your Computer theme in a way you can’t imagine, this is different from wallpaper which just changes the background of your Windows 10 Image or login screen, rather this replaces the Animations and design of some Windows 10 default Windows, the Desktop icon changes, for example, the regular file manager or
Windows We think Windows 10 looks great by default, but its simple flat UI may not be for everyone. You can easily customize your Windows 10 desktop with some themes
According to The Shipley Proposal Guide, “win themes (or major themes) apply to the entire proposal. They usually tie a single, unique discriminator to a critical customer need.” In layman’s terms, win themes are statements you make that illustrate why a client should choose your offering. Generally, win themes consist of three things:
Proposal win themes are how you show that you are the customer's best alternative. Proposal theme statements are how you articulate why the customer should select you. They may be incorporated into headings, tag lines, text boxes, or just be the main point of a paragraph.
To create compelling win themes, take these steps: Step 1 : State the basic requirement. Example: Provide new accounting software. Step 2 : Add features and benefits.
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