Example Win Themes For Proposals

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Proposal Themes: The Good, The Bad, And Five Examples Of

Articulate Proposal theme statements are how you articulate why the customer should select you.They may be incorporated into headings, tag lines, text boxes, or just be the main point of a paragraph. You need to be able to articulate your win themes so that you can build the proposal around them, substantiating the reasons why the customer should select you.

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Ultimate Guide To Proposal Win Themes MyPM

Theme The win theme is first included in the compliant proposal outline. Next, it’s presented to the section managers during the kick off meeting. The section managers ensure the win theme, or elements thereof, become woven throughout the sections they lead. The win theme might also appear in the: transmittal letter.

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101 Win Themes For All Occasions How To Write A Better

Below Each theme below is followed by an example. However, details and substantiation are what separate an empty claim from a persuasive statement. Use the words below for inspiration, but make sure you include the specifics of their environment and your solution and how it will benefit your customer so that your themes will really stand out.

Estimated Reading Time: 8 mins

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What Are Good Win Themes? The Proposal Guru

Theme A strong win theme has demonstrable differentiators. A bad win theme is all features and no proof. A terrible win theme simply restates the RFP requirements and fails to answer the all-important “So What?” question. Below are two examples of compelling win themes that can be used to tell a great story in a proposal:

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How To Create Winning Proposal Themes Rainmakerz

Proposal When capture and proposal managers refer to win themes, chances are they really mean proposal themes. Most win themes are really proposal themes that include feature and benefit state-ments with supporting proof points at the volume, section, sub-section, and even paragraph levels. Proposal themes are much more specific than win themes.

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SERVICE TEMPLATE (Win Themes) The Winning Proposal

Winning The Winning Proposal invariably has just three to five killer win themes that put very clear water between you and your competitors and which consistently serve as a “golden thread” across all of your proposal materials. Winning proposals always tell a compelling story that hits your readers – your audience – both in the heart and the head.

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101 Topics For Proposal Themes PropLibrary

PropLIBRARY The following list provides 101 Win Themes for Every Occasion: Access to premium content items is limited to PropLIBRARY Subscribers A subscription to PropLIBRARY unlocks hundreds of premium content items including recipes, forms, checklists, and more to make it easy to turn our recommendations into winning proposals.

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Win Theme Examples The Proposal Manager's Blog

Themes Win themes must present a compelling feature to the client and quantifiable or qualitative benefits. Consider creating an overall win theme for the executive summary and subordinate win themes for sections of the proposal. Focus the win themes on solving the client's business objectives. Here are two simple examples: 1. Our server virtualization …

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A Stepbystep Approach To Win Strategies And Theme Statements

Issues The result is a step by step process that will allow you, starting from your knowledge of customer issues and concerns, to turn this into strategies, win themes and theme statements that you can implement in your proposal. Step 1. Fix on the issues. Like most common sense techniques, it’s very basic, and we start by making lists.

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Proposal Win Themes: Everything You Need To Know

Themes There is some debate about how many win themes to include in your proposal. Some say 3-4 win themes. Others say put one on every page or every section. Regardless, many proposal professionals see win themes as how you apply your strategy to a proposal. But let’s look at this in practice. Proposal Win Theme Example. Let’s build a win theme.

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How To Develop Strong Section Theme Statements For A Proposal

Themes Win themes are those high-level features and benefits that transcend the entire proposal. Effective proposals usually have no more than three win themes focused on what the customer cares about most. Typically, the customer wants things cheaper, faster, and better—which we might present as low-cost, low-risk, with innovation to provide

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THEME STATEMENTS Shipley Associates

Themes Shipley Proposal Guide T Stements S Aes 285 THEME STATEMENTS Win themes or major themes apply to the entire proposal. They usually tie a single, unique discriminator to a critical customer need: Development risk and cost are eliminated by selecting the only trans-port aircraft in this class that is in current production.

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Proposal Writing To Win Strategy: Win Themes

Theme Remember, quality proposals usually have no more than one or two win themes. Instead of more win themes, they use strategic repetition to subtly remind readers of your central theme, boosting readability. For example, revise by rephrasing the win theme, swapping in a different benefit or proof, and adding a visual to reinforce your point.

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How To Develop A Proposal Plan Part 3: Win Strategy

Benefits Win themes are messages that contain a feature, claim, or benefit that addresses some critical or major issue of concern to the customer that are likely to resonate with the proposal evaluators. Discriminators are those features, claims, or benefits that genuinely distinguish, (i.e., differentiate or discriminate) the company/team from its

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Theme – Strategic Proposals

Results The most recent post highlighted Theme Strategic Proposal’s FOURTH birthday which we do. June 16, 2021. Liz has significant experience developing proposal strategies and drafting responses that get results. She takes the time to truly understand her clients' differentiators and to educate them on the process. Best of all, she has an

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Government Proposal Win Themes OST Global Solutions

Encapsulating Win themes are an afterthought and often considered a pre-proposal (or even proposal) activity. Companies do it because their instinct is to move from general (strategy) to specific (a statement encapsulating the results of implementing this strategy). OST, on the other hand, has developed a methodology honed over the course of more than 100

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Frequently Asked Questions

What are proposal win themes?

Proposal win themes are how you show that you are the customer's best alternative. Proposal theme statements are how you articulate why the customer should select you. They may be incorporated into headings, tag lines, text boxes, or just be the main point of a paragraph.

What are win themes?

According to The Shipley Proposal Guide, “win themes (or major themes) apply to the entire proposal. They usually tie a single, unique discriminator to a critical customer need.” In layman’s terms, win themes are statements you make that illustrate why a client should choose your offering. Generally, win themes consist of three things:

What makes a good proposal theme statement?

Proposal win themes work best when a few themes drive the points you make across the entire proposal. This helps the points you make add up to a message or story that the customer sees substantiated in every section. Here is what separates good, bad, and exceptional proposal theme statements:

Do you have what it takes to build a winning proposal?

You need to be able to articulate your win themes so that you can build the proposal around them, substantiating the reasons why the customer should select you. Proposal win themes work best when a few themes drive the points you make across the entire proposal.

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